Quality CMS Websites, Auckland Photography, Logo Design, Print

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Concept 1


This design blends modern elegance with fonts that look and feel magical and enchanting. It appeals naturally to women aged 16–45+, using sales psychology to reduce barriers through clear benefits and an instant-effect message that reflects the meaning of Abracadabra and the product’s quality.

Clear messaging highlights that no harmful chemicals are used—an advantage many competitors don’t state—building trust and reinforcing the strength of the Abracadabra brand name.

Words on the top of the box create instant excitement and inspire a desire to experience the product at home.

The colours change with each product change - creating an eye catching display from a distance to draw in the customer in store and on line.

Concept 2

This packaging and logo concept position Abracadabra as a modern, feminine, and confidence-driven brand with a subtle sense of magic woven throughout. The clean, contemporary typography pairs with soft curves, refined star elements, and warm tonal palettes to create an enchanting aesthetic that feels instantly uplifting. Designed to appeal to women aged 16–45+, the overall look blends elegance with emotional appeal and instant-effect messaging that ties directly to the Abracadabra name.

A key stylistic feature is the star imagery—applied with the restraint and sophistication of a contemporary high-end wine label. This creates a luxe, collectible feel that elevates perceived value and places the product well above cheaper competitors. The design is visually delicate but intentionally premium, helping justify a higher price point both in-store and online.

The identity maintains a clean-luxe sensibility with a slightly sport-inspired edge, giving the brand space to extend naturally into future categories such as activewear, seamless shaping pieces, or performance-comfort essentials—without losing its feminine and aspirational character.

Clear, benefit-driven messaging reduces hesitation by highlighting re-usability, skin safety, and freedom of movement. The assurance of no harmful chemicals sets Abracadabra apart in a market where competitors rarely make this claim, building trust with health-conscious consumers.

Lifestyle imagery shows real styling scenarios, helping customers visualise how the product enhances outfits for events, everyday wear, and eventually even active or performance settings. The voice is empowering and direct: Abracadabra has done the hard work, so the customer can simply enjoy the result.

A flexible colour system ensures each product variation stands out on shelves and online, forming a cohesive yet eye-catching brand family. Altogether, this concept elevates the brand as premium, responsible, future-ready—and unmistakably magical.

Concept 3

Concept 4

Concept 5